New Report Highlights Ecommerce Trends Resulting From Pandemic

A new study conducted by media company Xaxis, marketing agency Catalyst, and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic.  

 

The ensuing “retail paradigm” showcases a shorter customer journey in which ecommerce is king and all digital media are shoppable. 

 

Based on a survey of 2,000 consumers in the U.S. -- along with interviews with a range of brands, agencies, and retail platforms -- The Retail Paradigm: The Evolution of Consumer Shopping predicts how many pandemic-era changes are here to stay as brands and platforms adjust their ecommerce, delivery, and retail offerings.

 

The study shows that pandemic-era ecommerce trends are not likely to shift anytime soon. 

 

Nearly three-quarters of U.S. consumers (71%) are shopping online more often than they did before the pandemic, the report shows, with over half (54%) of those consumers citing more work-from-home hours. Thus, they are not as likely to stop at a store after work.  

 

Since the COVID-19 pandemic, half of U.S. consumers (51%) reported that their online purchasing journey begins on ecommerce and retail sites -- a figure that grows to 55% for those over 55 years old.

 

People ages 55 and up showed the most notable change in attitude to advertising on retail sites. Compared to a previous Xaxis report done in 2021, this age group’s receptiveness has increased 13%, compared to 5% of 18-34 year olds. While 35-54 year olds reported being 4% more resistant to ads on retail sites.

 

Read the full original post on MediaPost

Pfeil nach unten
98231
98232
98233
98234

The story continues!

Head over to the GroupM website for the latest updates on advanced programmatic solutions.

You will be redirected in in 

00
Months
00
Days
00
Hours
00
Minutes
00
Seconds

seconds

Xaxis is now part of GroupM Nexus — the world’s largest performance division.